The No Arsehole Rule
Having been in business for nearly 25 years, I’ve come across all sorts of entrepreneurs. Go-getters, grafters, geniuses, dreamers, dumb-dumbs, maniacs, and very occasionally… arseholes!
The truth is, despite what the media or certain politicians might have you believe, most entrepreneurs are actually brilliant people with big, generous hearts. They’re driven by passion, purpose, and a genuine desire to create something meaningful, not by greed or ego.
The stereotype of the ruthless boss barking “you’re fired!” might make good TV, but it’s miles away from the reality of the small business owners I’ve met. Sure, we all lose our patience from time to time, and occasionally frustration gets the better of us, but underneath it all, the vast majority of entrepreneurs I know want to do right by their team, their customers, and their community.
My mastermind group is a perfect example. I couldn’t ask for a better bunch of people. Every one of them is dedicated to customer satisfaction, team development, and constant improvement. They’re not just building businesses, they’re building legacies, and they genuinely care.
However, every now and then, someone pops up who does fit that nasty stereotype. The kind of person who thinks business is about taking advantage, cutting corners, or trampling others on the way up. And sometimes, just to make it interesting, they’ll even want to do business with me!
That’s when I bring out one of my most important personal values, what I call The No Arsehole Rule.
It’s simple: if someone lies, cheats, manipulates, or behaves unethically in any way, they’re out. No second chances. No “maybe they didn’t mean it.” Just a firm no thanks.
I’ve learned that ignoring this rule never ends well. Sure, it can be tempting to do a deal when there’s money on the table. You tell yourself you can handle it, that it’s just business. But deep down, you know how it’ll play out. It always ends in tears, stress, and sleepless nights.
So I don’t bend the rule. Ever.
Because at the end of the day, business should be enjoyable. It should be about working with people who energise you, inspire you, and make you better. Life’s too short to share your time, energy, or reputation with anyone who doesn’t operate with integrity.
And that’s why The No Arsehole Rule isn’t just a nice-to-have, it’s non-negotiable.
To your success,
Grant










