Are Your Goals Big Enough?
Set the goal then figure out how

When it comes to building a business, a philosophy that I'm a huge fan of is Grant Cardone’s 10x Rule. It’s a simple concept. Set your goal first, then set about figuring out how you’re going to get there. I love this idea because I have seen too many people get stuck in the weeds of logistics and planning, and before they know it, the ambition has fizzled out and they massively underachieve.
Here’s how the 10x principle works: set what you think is an achievable goal, then 10x it. Whatever target you’ve got in mind, multiply it by ten and then sit with the uncomfortable question, “If I had a gun to my head and I absolutely had to achieve this, what would I have to do differently?”
That’s when your brain shifts into creative mode. Suddenly, you’re not thinking about incremental steps or easy wins, you’re thinking bold, decisive, and creative. You start to uncover possibilities and strategies that you’d never have considered if the target felt “safe” or “achievable.”
Now, deadlines can be useful, but let me share something I’ve learned the hard way. A deadline missed can feel like a punch in the gut, and if you’re not careful, it chips away at your confidence. I’ve been there. The truth is, while timeframes can help with urgency, they’re not the be-all and end-all. The focus on the goal itself, keeping it in sharp sight every single day, and getting there no matter what, as fast as possible, regardless of the deadline.
Here’s how I approach it:
- Set the achievable goal, then 10x it.
- Don’t worry if the “how” looks impossible right now.
- Keep the goal front of mind daily, and get creative, almost obsessively, to figure out what needs to happen to achieve it.
- Take massive action that matches the size of the goal and make sure your team are on the same page!
It’s amazing what starts to happen when your actions are aligned with something bigger than you. Even if you don’t hit the exact figure, you’ll be so much higher than you would have with the original “realistic” target.
So this week, I challenge you: take your goal, then multiply it by ten. Ask yourself, if everything depended on me achieving this, what would I do? The answers might surprise you, and they might just unlock the level of success you’ve been aiming for all along.
To your success,
Grant





